Someone did blink first, it turns out to have been Stagecoach, but not in the way expected.
They've increased the frequency of their 55 service to every 10 minutes Monday - Saturday and up to 15 minutes on Sundays.
A small but welcome move will see westbound services serve Lydiard Fields in weekday morning peak times.
There will now be 9 buses an hour in each direction when the 55 is combined with Thamesdown's R1 route, and a hyper 5 minute frequency at some parts of each hour.
As robust a bus route as Swindon to Wootton Bassett is, unless there is fundamental modal shift on the corridor, the capacity will not come close to break-even on those frequencies.
Meanwhile, if you want a personal taxi at a reasonable price with wi-fi to Bassett, you're quids in.
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