Swindon Bus War Round 3 : The 2nd Battle for Bassett

Someone did blink first, it turns out to have been Stagecoach, but not in the way expected.

They've increased the frequency of their 55 service to every 10 minutes Monday - Saturday and up to 15 minutes on Sundays.

A small but welcome move will see westbound services serve Lydiard Fields in weekday morning peak times.

There will now be 9 buses an hour in each direction when the 55 is combined with Thamesdown's R1 route, and a hyper 5 minute frequency at some parts of each hour.

As robust a bus route as Swindon to Wootton Bassett is, unless there is fundamental modal shift on the corridor, the capacity will not come close to break-even on those frequencies.

Meanwhile, if you want a personal taxi at a reasonable price with wi-fi to Bassett, you're quids in.