Passport To Pimlico St Helena...Via Swindon?

This story surprised Swindon Centric, not least that it's rather nice that some communities don't feel the need to be more connected than they deem is necessary in the current age.
But, according to the BBC, a large number of St Helena island expats live in Swindon. But there's no explanation given as to why a small island in the Atlantic has a large expatriate number in Swindon.