Corporation Tries To Change Culture ; For Their Own Benefit

The heavy lobbying by McDonalds to get the word 'McJob' removed from the Oxford English Dictionary seems to have flown under the radar recently.
A multinational corporation pushing to have an English word removed from English dictionaries? Seems like a real-life version of Big Brother.
Swindon Centric Says ; Will McDonald buy a pallet of dictionaries and burn them if the word isn't removed?