Tuesday, August 02, 2011

Dim View Of PR Greenwash

With the trial of switching off lights along various stretches of roads in East and West Swindon, those included have been furnished with the above yellow signs.

So why doesn't the sign state the truth? The reason for the switch-off is to save money, the environmental benefit, as virtuous as it is, is simply an added bonus from Swindon Borough Council's point of view.

Swindon Centric Says ; Who signed off on the wording on the signs, because it's to save money, plain and simple. A poor attempt at greenwash.

As an aside, the accusations by taxi-drivers that it will make it more dangerous to drive, are ridiculous.

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